Life Sciences &
Biopharmaceutical Market Research

Consistently providing quality quantitative and qualitative research for over 15 years

As experienced partners in the life sciences field, Serrula Research supports organisations worldwide with tailored research solutions.

Based in the UK, we leverage our deep global expert network and robust participant database to help B2B clients worldwide navigate complex scientific, regulatory and market landscapes with clarity.

Our international reach spans Europe, North America, and Asia-Pacific, enabling us to conduct comprehensive B2B life sciences and biopharma research across global markets.

  • Consumer healthcare products (diagnostic equipment and medical devices)

    Biotherapeutics of different modalities (cell and gene therapy, biologics, precision medicine)

    Bioprocessing and manufacturing products and solutions (cloud solutions, automation software and asset performance management services)

    Industry infrastructure (regulatory bodies, supply chain)

  • Startups and small biotechs

    Universities, research institutes and hospitals

    CDMOs, CMOs and CROs

    Medium and large pharmaceutical and biopharmaceutical companies

    Regulatory bodies and governments

  • UX (user experience)

    Risk assessments

    Product concept development

    Strategic development

    Tracking studies

    Due diligence and M&A support

Case studies

  • Quantitative research with translational scientists


    • 140 participants
    • Canada, China, Europe, USA

    Determined unique selling points of life sciences equipment, consumables and services, surveying Principal Investigators, heads of departments, lab directors and staff scientists. Engaged with specialists working in clinical trials from Phase I to III, across a range of modalities, from those who design the drug to those who drive and accelerate its development.

  • Recruitment for in-depth mRNA-based personalised vaccines study


    • 8 specialist participants
    • Worldwide

    Recruitment for investigation into main challenges for personalised cancer vaccines generally as well as with mRNA-based vaccines within the entire workflow, from biopsy to vaccine to patient.

  • Proof-of-concept study for molecular interaction analysis technologies


    • 20 participants
    • China, Europe, USA

    In-depth interviews with specialists whose work involves analysing the structure of oncogenes. Researched feasibility of new concepts, aiding technology development to optimise workflow of current and potential users.

  • Pricing strategy development for life sciences equipment vendors


    • 220 participants
    • UK, Australasia, Canada, China, Japan, USA

    Recruited and interviewed biopharma professionals about service needs and expectations from life sciences equipment vendors. This research assisted the development of a optimal pricing strategy using Gabor-Granger models.

  • Microbiology QA/QC decision-makers


    • 20 participants
    • Canada, Europe and USA

    Recruited specialists responsible for purchasing and maintaining laboratory equipment. Navigated a complex set of sub-quotas, from uniquely qualified professionals using specific equipment models on a daily basis, to those who had the final say on substantial purchasing decisions.

  • Investigating a drop in the sale of raw materials in China


    • 20 participants
    • China

    Managed recruitment, moderation and analysis of 20 in-depth interviews. Produced a report examining why there was a drop in sales for certain raw materials sold in China by a leading biopharmaceutical provider. Our research investigated how covid supply chain issues had disrupted the market, making way for local suppliers to grow and compete.

  • Prototype preview of a new microbiology equipment model


    • 10 participants
    • Boston, Massachusetts

    Recruited specialists using specific microbiology filtration equipment models on a daily basis to preview and give feedback on a state-of-the-art prototype. This event was in-person in Boston, Massachusetts and was delivered on a tight timescale.

Helping you navigate the life sciences sector with confidence

Whether you’re launching a new device, refining service offerings, exploring market opportunities or needing strategic insight, Serrula can help you make informed decisions by connecting you to experienced industry professionals and valuable market data.

Get in touch to discuss your project