Digital technology

Insights into corporate IT infrastructure, cloud services and usability needs

Asking the right people the right questions, to understand commercial decision-making criteria and user experience.

Serrula delivers in-depth insights into barriers and incentives to adoption and use of technology innovations, particularly around digital transformation, cloud-based services, data storage and corporate IT.

Where needed, we can scale up quickly for large quantitative projects. We also conduct attitudinal studies about online privacy and security concerns.

Our user experience (UX) team conducts function and performance tests with respondents specially selected to simulate real-life situations.

Case studies

Product development for a cloud software and security systems provider

• 30 participants
• London
Focus groups addressing potential barriers to using cloud services for data storage. IT professionals recruited from enterprises and multinational corporations, with specific quotas on volumes and types of cloud deployment.
The future of TV-as-a-Service for leading ISPs in Europe

• 24 participants
• Belgium, Denmark, Netherlands, Norway, Sweden
Recruited 24 senior professionals working for internet service providers across Europe and Scandanavia, for in-depth interviews discussing the future of TV-as-a-Service.
Professional creatives in-depth interviews for a leading software provider

• 100 participants
• London, Munich and Paris
Recruitment and moderation of 100 in-depth interviews. 50% of these ethnographic studies were conducted in respondents' workpaces. Fulfilled complex quotas, including splits across personae, professional profiles, software purchase and usage patterns.
Workplace software and hardware accessibility study

• 12 participants
• Germany
Recruited for in-depth interviews on how accessibility considerations influenced software and hardware purchasing decisions in large workforces. Fulfilled demanding quotas on seniority, company size, and industry.
Enterprise leader recruitment for telecomms company UX study

• 15 participants
• UK, Australia, Germany, India, Singapore
Recruitment for in-depth interviews, aimed at understanding business customer needs. This research guided the redesign of digital channels and included UX testing of a new B2B website.
Value proposition development for a global tech company

• 20 participants
• London
Recruited a mix of current and potential users for focus groups and follow-up in-depth interviews, helping the client build a strategy to expand their market share.
Segmentation study with social media advertising managers

• 12 participants
• USA
Recruited specialists for focus groups and follow-up interviews on behalf of a global social media corporation. Used an advanced typing/segmentation tool to divide respondents into specific market segments and personas. Discussions sought to gain insights into operation of advertising management tools on leading websites and apps.
UX study on APIs for banks and fintechs

• 10 participants
• Singapore

Recruited for in-depth interviews on behalf of a global payments provider. This research sought to understand the experiences that banks and fintechs have identifying, implementing and using application programming interfaces (APIs).
Online community panel for content creators using light and pro software

• 44 participants
• UK wide

Recruited participants for a longitudinal panel spanning from 3 months up to a year. Recruited professional content creators in various sectors, reaching narrow quota splits across different attitudinal persona segments, as well as within a geographical and ethnographic spread.