Analysis and reporting
Delivering incisive and subtle analysis
Our analysts come from both academic and commercial backgrounds, providing robust, evidence-based reporting.
We provide information in any preferred formats, including audio/video, real-time reporting during fieldwork, and translation and transcription services.
Desk research such as market sizing, competitor analysis and social media listening enables us to identify meaningful trends and make informed recommendations.
Our management team is experienced in presenting at executive level and can work with clients to share findings with colleagues in the most accessible and engaging way.
Case studies
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Persona development for a leading recipe box company
• 16 in-depth studies
• UKFace-to-face interviews with ‘super-users’, existing and potential customers combined with ethnographic studies in their homes. Deliverables included presentations to the commissioning management team on key findings, drawing out patterns and making data-driven recommendations.
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Market sizing and economic modelling of residential retrofitted insulation activity
• Primary and secondary research
• UKSerrula combined analyses of the English Housing Survey, industry data, and primary research to identify the optimal sectors for retrofitted insulation, in terms of value for money and alleviation of fuel poverty. These findings significantly directed the business strategies of a leading insulation products manufacturer.
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New stadium feasibility study for a Premier League football club
• 500 corporate and consumer respondents
• Greater LondonBased on 200 analysis interviews and a quantitative survey, Serrula’s findings contributed to the development of a new stadium which created 3,500 jobs in the local community.
