Technology

Serrula Research has undertaken several major projects for the GSM Association, the worldwide trade association for GSM network operators. Topics have included long-term strategic issues such as Federated Identity Management and M-Payment. We have also worked for several network operators on ideas for new B2B services, and for device manufacturers.

Other projects include 'day in the life' video ethnographies with mobile phone users about to buy a data dongle contract, a year-long pilot programme with ten value-added resellers on attitudes towards and usability of a new field management software solution, and numerous interviews on software, IT security, data storage, transaction monitoring and brand awareness.