Other

Other areas of research include the construction and automotive industries, charities and the not-for-profit sector.

Construction
Serrula Research has provided market-sizing work in some problematic areas of the construction market for Wavin PLC and had also helped on product research and development, canvassing the opinions of professional end-users. We interviewed 40 plumbers in both London and Manchester, introducing them to a new product and understanding which areas of use needed to be communicated.

Automotive
Serrula Research provided recruitment, moderation, full report and final presentations.Serrula Research's automotive work includes in-depth interviews with dealership directors and  brand users for a leading auto manufacturers, brand name-testing telephone interviews in Brazil and Mexico, and numerous focus groups about car purchasing behaviour.

Membership bodies, charities and not-for-profit
We have advised several major membership associations, including the Project Management Institute (PMI), the Business Continuity Institute (BCI), the Chartered Insitute of Builders (CIB) and the Institute of Engineering and Technology (IET). For Universal Children’s Day, Serrula Research interviewed medical specialists, psychology researchers, editor of children's magazine, researchers of child-related social problems, and members of non-governmental organizations, to further understanding of the current living and developing situation of children in the UK.