Financial Services

Clients from the financial services sector include:

American Express
In June 2006, Serrula Research was selected for target-setting metrics on the strength of its methodology and its ability to collect raw data on a very large scale in many languages. Serrula Research's first project for American Express was completed early in 2007 and we have continued to supply these services ever since. By the end of 2010, Serrula Research had completed over 155 thousand short merchant interviews in 20 countries and in 34 specific industry groups, and had integrated these findings with census data for market-sizing purposes.

'You did a great job and there have been many comments on how this is far more robust than anything we had before. Overall, you have raised the bar.' James Kirtland, Global Business Analysis, American Express Inc.

Institutional Investor
Institutional Investor is a leading international business to business publisher, focused primarily on international finance. Serrula Research carried out interviews with business industry managers across banking, insurance, asset management, investment and property development sectors in UK, France, Germany and Scandinavia. The project comprised recruitment, moderation of CATI interviews and reporting on results.