It specialises in detailed business-to-business projects, especially for the financial, medical and technology sectors. Serrula Research also provides back-office services to support industry-specialist work.

Formed in 2006, Serrula Research is based in Spitalfields, central London.

We are experts in early-stage exploratory work, where classic 'market research' breaks down because there is no market yet. Serrula Research has managed prototype and concept research in telecoms, medical devices, financial services and construction products.

We have run several successful usability testing programmes for technology and telecoms companies, using test programmes designed to be light, repeatable, and realistic.

With the appropriate analytic tools - usually a combination of factor analysis and cluster analysis - we also build robust segmentation models for a wide variety of markets.

In addition, Serrula Research provides cost-effective survey evidence for trademark applications and passing-off actions, and other litigation support.